Managing Director of Social Media & Digital Content
Sarah Goldfarb joined RW Jones in October 2022 after eight years at the University of Delaware.
As Senior Director of Digital Communications at UD, Sarah elevated the University's digital presence and overall reputation by leading organic and paid social media efforts as well as website strategy and other digital marketing projects. During her tenure, she led a successful and pioneering student ambassador program on social media — influencer marketing before influencers were a thing. Sarah also handled crisis communications, leadership communications and creative and video strategy revolving around digital and social media.
Before her time at University of Delaware, Sarah spent a decade as a journalist, helping reporters at The (Wilmington, Del.) News Journal/Delaware online as well as the broader Gannett network of newspapers grow their own personal brands on social media while managing the newspaper's online news presence.
Sarah holds a bachelor’s degree in journalism from Penn State and is completing her masters in strategic communications at the University of Delaware. She lives in Wilmington, Delaware, with her husband and two daughters.