Our approach is like a circle: You can begin anywhere

Your needs aren’t linear, and our process isn’t rigid. You may need action now. Or perhaps your existing research needs to be translated into strategy. We will customize our approach to meet the long-term needs of your institution.


Quantitative and qualitative research 

Persona studies 

Organizational assessments 

Market viability studies 

Price sensitivity research 

Social/reputational listening and analysis 

Program assessments 

Communication audits 

Peer and competitor audits

Interpret  & visualize data

Primary and secondary data analysis 

Interactive data visualization dashboards 

Top-line results presentations 

Summary reports and recommendations 


Grow reputation 

Brand strategy 

Brand development 

Creative development 

Strategic planning and change management 

Leadership development and coaching 

Media relations strategy 

Reputation risk mitigation

Increase engagement 

Alumni/Donor engagement 

Internal communications strategy 

Campaign planning 

Social media strategy & influencer engagement 

Video strategy

Drive revenue 

Enrollment marketing strategy 

Advancement marketing strategy 

Direct marketing and advertising strategy


Augment your team 

Media relations (proactive and reactive) 

Crisis communications and issues management 

Brand rollout 

Message development 

Event planning 

Social media management and execution (paid and organic) 

Internal communications 

Video production 

Enrollment marketing

Elevate leadership 

Change management 

Strategic counsel for senior leaders 

Thought leadership 

Interim leadership 

Board of trustees consulting

Train and support 

On-camera media training 

Presentation Training 

Tabletop exercises for crisis and issues management 

Messaging and writing workshops

Fine Point Communications, part of the RW Jones family, supports independent schools through consulting, storytelling, editing, issues management, social media optimization, and beyond.