Our approach is like a circle: You can begin anywhere.
Your needs aren’t linear, and our process isn’t rigid. You may need action now. Or perhaps your existing research needs to be translated into strategy. We will customize our approach to meet the long-term needs of your institution.
Research
→ Quantitative and qualitative research
→Persona studies
→Organizational assessments
→Market viability studies
→Price sensitivity research
→Social/reputational listening and analysis
→Program assessments
→Communication audits
→Peer and competitor audits
Interpret & visualize data
→ Primary and secondary data analysis
→ Interactive data visualization dashboards
→ Top-line results presentations
→ Summary reports and recommendations
Strategy
Grow reputation
→ Brand strategy
→ Brand development
→ Creative development
→ Strategic planning and change management
→ Leadership development and coaching
→ Media relations strategy
→ Reputation risk mitigation
Increase engagement
→ Alumni/Donor engagement
→ Internal communications strategy
→Campaign planning
→Social media strategy & influencer engagement
→Video strategy
Drive revenue
→Enrollment marketing strategy
→Advancement marketing strategy
→Direct marketing and advertising strategy
Action
Augment your team
→Media relations (proactive and reactive)
→Crisis communications and issues management
→Brand rollout
→Message development
→Event planning
→Social media management and execution (paid and organic)
→Internal communications
→ Video production
→ Enrollment marketing
Elevate leadership
→Change management
→Strategic counsel for senior leaders
→Thought leadership
→Interim leadership
→Board of trustees consulting
Train and support
→On-camera media training
→Presentation Training
→Tabletop exercises for crisis and issues management
→Messaging and writing workshops
Fine Point Communications, part of the RW Jones family, supports independent schools through consulting, storytelling, editing, issues management, social media optimization, and beyond.