When Richard W. “Dick” Jones founded Dick Jones Communications in 1987, the goal was to ease the burden on communications professionals at colleges and universities nationwide. What began as a public relations firm hyper-focused on media relations expanded over time — just as your teams expanded — to become a full-service strategic communications firm.
Today, college and university communications offices have evolved into integrated marketing communications operations, fulfilling demands for research, strategy and action to meet the needs of their institutions.
Through our qualitative, quantitative and mixed-methods research, we help institutions use brand awareness and perception; price sensitivity; market viability; persona development and analysis; and data about alumni, enrollment and the broader public so you can make smarter decisions.”
Through strategy, we collaborate to help you analyze data, interpret insights and translate them into brand development, strategic planning and initiatives that grow reputation, increase engagement and drive revenue. Our strategies are built to help your institution prepare for the future.
Through action, we execute successful strategic communications and marketing initiatives that change perceptions, raise awareness and elevate reputation. We can augment your teams, guide leaders through times of change and deliver workshops designed to help your people present well on camera, in print and in the board room.
At our core, we help our partners tell their stories so that they can reach the right people, at the right times, through the right channels. Because our growth mirrors yours, we can equip you with data, analysis and insights to endow your stories with clout and inspire audiences to act.