Senior Executive Vice President, Brand and Marketing Strategy


As the RW Jones Agency’s leader of brand and marketing, Jamie Ceman oversees a unique approach to brand strategy that informs integrated marketing and communications strategy for institutions across the country. She also serves as a fractional CMO/CCO, providing marketing and communications expertise as an in-house member of the college or university’s leadership team.

Jamie joined RWJ in 2023 after almost two decades in both the private sector and higher education. Jamie was recently honored with the American Marketing Association’s Higher Education Marketer of the Year Award for her work as vice president at Chapman University, where she led the evolution and rollout of the university’s first-ever branding strategy that grew Chapman’s national stature while contributing to record enrollment and fundraising.

Originally from the Midwest, Jamie’s career includes e-business consulting in the private sector and e-commerce marketing for two national brands before entering higher education in the University of Wisconsin System. She has won numerous professional awards, including being an honoree of the 2022 PRNews Top Women and recognition from the Association of Marketing and Communication Professionals (Hermes and MarCom Awards) and the Council for Advancement and Support of Education (CASE) Circle of Excellence. In fact, Jamie and her team at the University of Wisconsin–Oshkosh were the first-ever winners of the American Marketing Association’s Higher Education Marketer of the Year Team Award, making her a two-time winner of AMA’s Higher Education Marketer of the Year.

An alumna of the University of Wisconsin–Oshkosh, Jamie earned a bachelor’s degree in business administration with an emphasis in management information systems. She also holds a master’s degree in integrated marketing communications from West Virginia University and is currently a doctoral candidate in leadership and organizational change at the University of Southern California (USC).