November 9, 2023 – The RW Jones Agency is excited to welcome Jamie Ceman as its new Senior Executive Vice President, overseeing a practice focused on branding and marketing.

Upon arrival, Ceman began working on several select initiatives, helping institutions with enrollment marketing and on-site marketing and communications leadership while helping define a unique approach to brand development. “With the market for colleges and universities increasingly more competitive, schools are looking for experts who understand the full range of brand marketing and how that drives enrollment, fundraising and reputation,” said Sean Rossall, chief executive officer at the RW Jones Agency. “Jamie is an experienced higher education leader and CMO with a background in public and private institutions who has had tremendous success with a research-driven approach to her work.”

Jamie joins RW Jones after working as the strategic marketing and communications vice president at Chapman University in Orange County, California. Originally from the Midwest, Jamie’s career includes e-business consulting in the private sector and e-commerce marketing for two national brands before entering higher education at the University of Wisconsin, Oshkosh campus.

“I am honored to join RW Jones, an agency with such an incredible reputation in higher education,” said Ceman. “I’ve devoted a lot of my career to helping advance the industry and now RW Jones will allow me to have an even greater impact. I’m excited to work with brilliant colleagues to create a new approach to branding and marketing that will elevate not just institutions but the reputation of higher education as a whole.”

Ceman is a finalist for the 2023 American Marketing Association Marketer of the Year award, to be named at the Higher Education Symposium on November 13. She is also the recipient of numerous professional awards, including being an honoree of the 2022 PRNews Top Women award and recognition from the Association of Marketing and Communication Professionals (Hermes and MarCom Awards) and the Council for Advancement and Support of Education (CASE) Circle of Excellence. In fact, Jamie and her team at the University of Wisconsin–Oshkosh were the first-ever winners of the American Marketing Association’s Higher Education Marketer of the Year Team Award.

“Jamie is a known leader in higher education with proven results at the institutions she has served,” said Scott Willyerd, managing partner of the RW Jones Agency. “Jamie has the background and experience to build and execute sophisticated branding and marketing practices that inspire creativity and deliver for colleges and universities.” An alumna of the University of Wisconsin–Oshkosh, Jamie earned a bachelor’s degree in business administration with an emphasis in management information systems. She also holds a master’s degree in integrated marketing communications from West Virginia University and is currently a doctoral candidate in leadership and organizational change at the University of Southern California (USC). Her dissertation research focuses on improving marketing and communications to improve students’ sense of well-being and belonging at private universities. Reach her at