Brand & Content Specialist job opening

The RW Jones Agency is the nation’s largest and most experienced strategic consulting firm focused solely on the education space. We provide our partner institutions with the research, strategy, and action they need to identify audiences, gauge public perceptions, strengthen reputations, and articulate the points of distinction that set them apart.

As trusted collaborators for more than 30 years, we have served hundreds of organizations across the nation — from R1 flagship and regional public universities to mid-sized private universities, small liberal arts colleges, education nonprofits, and associations. Our people understand the challenges and opportunities that education leaders face. We engage to help our partners lead critical conversations, tackle issues of impact, identify and amplify their brands, and make the connections that count.

About the position

Do you love writing and branding? Do you love writing within branding frameworks? Would you like to write for higher education brands on a daily basis — from websites to drip campaigns to ad copy to full-blown brand narratives? 

If so, this may be the right role for you …

We’re looking for a creative and analytical Brand & Content Specialist with excellent writing and organizational skills and a passion for branding to thrive in this full-time, all-remote position on our Brand and Marketing team. 

As a crucial member of a growing, high-performing operational unit, this role will write and edit content for a variety of client and agency initiatives — from website to print copy and all points in-between — while also contributing to brand strategies and platforms as part of a larger team of strategists, designers, marketers and researchers.

This role will be responsible for brainstorming ideas, creating compelling concepts, and articulating inspired messaging for myriad mediums, while learning and utilizing branding frameworks that bring our client’s unique selling points to life. 

The ideal candidate will have a versatile writing style, a superlative understanding of writing for the Web (with SEO/SEM/CRM copywriting experience), and excellent time and project management skills. Moreso, the ideal candidate will understand basic branding principles and be willing to learn how to turn them into compelling narratives. 

In addition, the most successful candidate will thrive in a fast-paced, client-centric, all-remote environment that demands initiative, and the ability to pivot from day to day and task to task. 


  • Write creative briefs for client approval, and translate them into copy for print, email campaigns, Web, social, paid media initiatives, and other mediums. 
  • Research target audiences, demographic and generational trends, and other audience-centric data in order to write persona-driven copy that brings our strategies to life. 
  • Collaborate with a team of senior leaders, designers, strategic communicators, strategists, and marketers  — from concept development to delivery of the final product.
  • Present concepts and final deliverables to internal teams — and to clients.
  • Revise copy based on internal and client feedback.
  • Learn and utilize brand strategy frameworks to write compelling copy that is on-brand and on-deadline. 
  • Track your work (and progress) in Asana, our project management system. 

Required skills and qualifications

  • A minimum of 3 years of professional copywriting, marketing and/or branding experience, with a portfolio of work (preferably within higher education marketing and communications, or with an adjacent agency).
  • Demonstrated experience writing for the Web (in accordance with SEO principles) and writing for myriad marketing functions. 
  • Exceptional people skills.
  • Ability to work independently or with a team to meet deadlines, based on agency and client needs. 
  • Superlative organizational skills, including experience using project management systems.
  • Experience working within, and building slide decks and briefs within the Google suite (including Google Slides and Google Docs)

Preferred skills and qualifications

  • Bachelor’s degree (or equivalent) in marketing, English, communications, public relations, or related discipline.
  • Proofreading/editing experience and familiarity with AP style and other standard style guides.
  • Experience working within Web content management systems and the Asana project management system.
  • Experience working within brand strategy frameworks, and developing creative platforms. 
  • Experience making content decisions based on both quantitative and qualitative research. 

What We Offer: 

  • A welcoming company where talented people want to stay, grow and do their best work, with a commitment to becoming a more diverse and inclusive firm. RWH recruits, employs, trains, compensates and promotes regardless of race, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. 
  • Interesting and challenging work you can take pride in with a knowledgeable, high-performing and fun team.
  • Salary & Benefits: Salary commensurate with experience. The range is between $60,000 and $70,000. We provide access to medical, dental and vision. There is a 401K with a three percent employer match and an unlimited vacation schedule.  

How To Get Started:

Please send a cover letter and resume to Joseph Master at

Equal Employment Opportunity 

It has been and will continue to be the policy of RW Jones and Rankin Climate to promote equal opportunity in all of our employment practices. We will continue to recruit, hire, train, and promote into all job levels the most qualified persons, without regard to race, color, religion, sex, national origin, age, non-job-related handicap, and any other protected class under local, state and federal law. Similarly, all other personnel matters, such as compensation, benefits, layoffs, company-sponsored training, education, and social programs will continue to be administered in accordance with this policy. 

Americans with Disabilities Act 

RW Jones and Rankin Climate are committed to providing equal employment opportunities to otherwise qualified individuals with disabilities, which may include providing reasonable accommodations where appropriate. In general, it is your responsibility to notify senior leadership of your need for accommodation. Upon doing so, we may ask for your input on the type of accommodation you believe may be necessary for the functional limitations caused by your disability. When appropriate, we may need your permission to obtain additional information from your physician or other medical or rehabilitation professionals.