March 2021.

The month of February is in the rearview mirror. As we enter into March, we bring you The Lede: Highlights featuring our projected top three headline-making events for the month. 

  1. The many achievements and contributions of women throughout American history will be honored during March as part of Women’s History Month. Equal Pay Day will also be observed this month with a renewed importance given the disproportionate impact of pandemic’s economic downturn on women, also known as a “shecession.” 
  2. Jury selection will begin on March 8 for the trial of Derek Chauvin, the first of four former Minneapolis police officers charged in the killing of George Floyd. Chauvin, who is charged with second-degree murder and second-degree manslaughter, is accused of pressing his knee into Mr. Floyd’s neck for eight minutes, causing his death. The incident on May 25, 2020 ignited a series of protest and unrest in cities across the nation.
  3. March 11 will mark the first anniversary of the World Health Organization officially declaring the COVID-19 outbreak as a global pandemic. At the time, the disease had spread throughout more than 110 countries and caused more than 4,000 deaths. It was the first time the WHO had declared an outbreak a pandemic since H1N1 in 2009.  


More About The Lede: 
Our clients receive a monthly media planner, The Lede Edition, that looks two months ahead at the events and topics that will be making headlines.  


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