All April fools’ jokes aside, we are officially one quarter of the way through 2021. Take a peek at our anticipated top three headline-making events for the month in our April Lede: Highlights.

  1. According to President Joe Biden, 90% of adult Americans will be eligible to receive the COVID-19 vaccine by April 19 and will be able to do so within five miles of their own homes. This announcement comes a few weeks after the president called on states, tribes and territories to make all U.S. adults eligible for vaccination no later than May 1 and days after he doubled his vaccination goal to 200 million doses administered within his first 100 days in office. 
  2. Filmmakers of outstanding merit will be honored at the 93rd Academy Awards on April 25. Typically held in January, the Oscars ceremony will be the Academy's first crack at an awards show during the pandemic. The Oscars recently faced major backlash after an announcement that nominees would not be permitted to attend the show via Zoom, and that award acceptance speeches would be delivered only in person at Union Station in downtown Los Angeles. Producers have since walked back from the requirement, providing nominees with options to attend remotely. 
  3. Earth Day will take place on April 22, also marking the fifth anniversary of the signing of the Paris climate agreement. Despite former President Donald Trump’s withdrawing the U.S. from the agreement late last year, a move that he initiated in 2017, President Biden rejoined the accord as one of his first acts in the Oval Office. The U.S. is the only country of nearly 200 to have withdrawn from the agreement.  

More About The Lede: 

Our clients receive a monthly media planner, The Lede Edition, that looks two months ahead at the events and topics that will be making headlines.

Pittsburgh

(724) 260-0198
PO Box 546
Meadowlands, PA 15347

Los Angeles

(310) 210-7586
6914 N. Vista St.
San Gabriel, CA 91775

New Hampshire

(603) 756-4111
372 West St.
Suite 201B
Keene, NH 03431