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New Sub-Brand Offers Full-Service Social Media Strategy to Educational Institutions

Have you heard the news? RW Jones Agency is now trending.

RWJ Social, a new sub-brand led by Managing Director of Social Media and Digital Content Sarah Goldfarb, will provide best-in-class digital and social media strategy and execution as part of RW Jones’ client offerings.

“RWJ Social represents an exciting new practice area for our firm,” said Sean Rossall, CEO and managing partner of the RW Jones Agency. “From the media side to the social side, we can now offer our clients a comprehensive review of their strategy to ensure maximum impact for all aspects of their communications.”

Goldfarb and her team will help clients build out a vision and identify goals as part of an overall social strategy.

“RWJ Social is here to take on the challenge for educational institutions to cut through the chaos and get across a clear, authentic, compelling institutional message,” said Goldfarb, a recognized higher education social media strategist who joined the agency last month

In addition to overall strategy sessions, RWJ Social clients will have access to:

  • Strategies for partnering with key campus influencers to be effective advocates and ambassadors for their institution and its brand. 

  • Well-orchestrated content planning that connects clients with their audience at optimal times.

  • Coaching for college and university leaders to connect authentically with students by meeting them where they are. 

  • Ethical social monitoring that leverages technology and real-life relationship-building with students to enable proactive awareness of campus issues. 

  • In-depth account benchmarking that reviews what is (and isn’t) working for institutions on social.

  • Social media boot camps on evolving trends, tools and new entries in the evolving ecosystem of social media platforms.

Joining Goldfarb at RWJ Social is a dedicated team of seasoned social media strategists, including newly hired Account Manager Whitney Helm, who brings deep expertise in entertainment social media and liberal arts college communications.

“We’re very proud of the team we’ve assembled to assist Sarah in offering clients a new suite of social media tools,” said Managing Partner Scott Willyerd

At the University of Delaware, Goldfarb helped pioneer the recruitment and mentoring of campus influencers as Social Media Ambassadors in a nationally recognized program that helps tell the Blue Hen story on social media and drives up enrollment numbers.

“I look forward to creating similar success with RWJ Social clients,” said Goldfarb, who began her career in news, where she was an editor helping Gannett brands establish and grow their digital and social presences. “Once you establish connections with influencers and others on campus, you have a built-in focus group, a community of people to let you know the conversations and temperature of things.” 

With the launch of RWJ Social, the RW Jones Agency continues to evolve in its fourth decade. Begun by Richard W. “Dick” Jones in 1987 as Dick Jones Communications, the agency has grown from a marketing and media-relations support provider into a full-service strategic consultancy of nearly 30 professionals with expertise in everything from social media strategy to crisis communications. To learn more about the nation’s leading strategic consulting firm focusing on communications and engagement for colleges and universities, visit


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