The academic year is no longer young. 


Depending on your academic calendar, campus might be quieter for you right now. That doesn’t mean your social media has to go dark. Here’s some content ideas:

New Sub-Brand to Continue Its Focus on Strategic Consulting for Independent K-12 Schools, Expanding RW Jones Portfolio and Client Service Capabilities

A recent webinar moderated by RW Jones Agency President & Managing Director Maggy Ralbovsky brought together a group of higher ed marketing and communications pros at various institutions to discuss their recent experiences using sponsored content to reach key audiences.

May 1, 2023 – The RW Jones Agency is excited to welcome Jennifer deCoste, Ph.D. as its new Senior Vice President and Managing Director overseeing a practice around strategic planning, coaching,  and change management. Upon arrival, deCoste will spend time working on several select initiatives helping institutions with long-range planning and mission-driven campus climate work. 

February 2, 2023 (Washington, D.C.) — Answering a call from higher education for more data-driven insights to guide decision-makers and strategic planners, RWJ Research, a new sub-brand of the  RW Jones Agency  led by Kevin Swartout, Ph.D., will provide timely, actionable new data analysis as part of the company’s client offerings to colleges and universities.

By Sarah Goldfarb, Managing Director of Social Media & Digital Content

Usually when you type a question like the one above into a search engine, you are looking for a yes or no answer. But, like with all things to do with social media and higher ed, it’s more complicated than that. Let’s work through this question with some other questions that can help you arrive at an answer.

We ask that question to higher ed presidents, which always sparks great conversations on this new podcast sponsored by RW Jones and Rankin Climate. Listen on Apple/Spotify or at

The Social Minute is a higher ed focused social media newsletter. Sign up today to get strategy, tips and trends from RWJ Social delivered to your inbox.


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