Maggy Ralbovsky, executive vice president and managing director, was quoted in an Inside Higher Ed story about how colleges and universities manage institutional reputation.
Ralbovsky's remarks were taken from a panel entitled "Managing Reputation in an Age of Disruption and Distraction" at the Council for the Advancement and Support of Education (CASE) Summit for Leaders in Advancement in July 2019. Ralbovsky suggests:
- Higher education must adopt a mindset that reputation is a long-term investment.
- Reputation requires attention and financial commitment.
- Communicators need to work even harder to develop and sustain an institution's reputation because the attention of stakeholders is often diverted toward other priorities.
- It is important for institutions to think about how they are responding to external trends that are populating news headlines about higher education. These trends include cost of higher education; access to and influence over education opportunity; value of a college education; freedom of expression on campus, etc.
- It is easy for small issues to become full-blown crises because of competing narratives coming from the political right and left.