Senior Vice President & Chief Operating Officer
A veteran at RW Jones, Laura has 20+ years of strategic communications, media relations and crisis communications experience in higher education. She has planned, developed and implemented high-impact national media relations strategies for dozens of colleges and universities, resulting in positive coverage in almost every top-tier media outlet, including The New York Times, USA Today, The Wall Street Journal, The Chronicle of Higher Education, The Today Show, ABC World News Tonight, CNN, NPR, The Associated Press and many others.
During a career at RW Jones that began with a student internship, she has identified, written and pitched colleges’ reputation-defining stories to national media; advised in crisis communications efforts; represented clients in meetings with media gatekeepers; and written strategic higher education communications, including speeches, op-eds and internal and external messages. A passionate defender of the liberal arts, Laura earned her bachelor's degree in English from The Pennsylvania State University.
On her frequent Zoom meetings she is best recognized for her giant chair and for making unsolicited podcast recommendations. She spends much of her time (and, if she’s being honest, her money) on her horse, Girl Friday and her Jack Russell terrier, Apollo.